IOWA PEST AND TERMITE
branding • advertising
Iowa Pest and Termite wanted to refresh their logo and overall brand to have a "green" environmentally friendly feel to attract customers. They wanted to portray less of a toxic look, and more of a friendly and safe feeling that would be more welcome in people's homes.
We explored blue/green color palettes, and created pests that have leafy body shapes. The logo is tied together with friendly but not too frilly fonts. After the logo was created, we developed advertising to be displayed at local sports arenas. The ads are simple, recognizable, readable, and impactful.