IOWA PEST AND TERMITE 

branding • advertising 

OPPORTUNITY

Iowa Pest and Termite wanted to refresh their logo and overall brand to have a "green" environmentally friendly feel to attract customers. They wanted to portray less of a toxic look, and more of a friendly and safe feeling that would be more welcome in people's homes.

RESULT

We explored blue/green color palettes, and created pests that have leafy body shapes. The logo is tied together with friendly but not too frilly fonts. After the logo was created, we developed advertising to be displayed at local sports arenas. The ads are simple, recognizable, readable, and impactful.

FINAL LOGOS

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BUSINESS CARDS

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DESIGN ELEMENTS

ADVERTISING

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INITIAL CONCEPTS

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